3 Ways A Content Delivery Network Impacts Your SEO

neuCentrIX - 30/12/2021 11:32

Search Engine Optimization (SEO) has been a fundamental part of today’s digital marketing. As a business, you want your site to be highly visible on Google to make sure your customers can easily find you when they’re searching for products or services related to your business. This is why your SEO has to work. 

Among various ways to boost your SEO, using CDNs (Content Delivery Network) is one of the most effective ones. Let’s take a closer look at how CDNs help your SEO.

How does SEO work?
SEO is the process of improving your site to increase its visibility and ranking on search engines, such as Google. Greater visibility and ranking higher in search results helps you stay on top of the competition, garner more attention, attract more customers, and gain more revenue.

Quoting Semrush, SEO is the practice of convincing search engines to recommend your content as the best, most trustworthy, and most comprehensive solution to users’ problems. Search engine bots “crawl” websites to collect information and create an index. Search engine algorithms then review the index based on various factors to determine where pages should appear on the search engine results pages (SERPs).

When it comes to SEO, content is the key to improving your site. Therefore, your SEO efforts must include creating high-quality content and delivering it quickly and seamlessly. If your site offers content that answers people's queries, they will appear at the top of the SERPs, allowing your site and business to be more popular among customers.

How does a CDN help your SEO?
Talking about content delivery means talking about Content Delivery Networks (CDNs). A CDN can help your SEO in three ways.

1. It improves your site speed and performance.
Website load speed has always been an important SEO factor, mainly because it affects the user experience as they’re enjoying your content. Moreover, since 2018, page speed has officially been a ranking factor for Google mobile searches.

A CDN has geographical distribution and content caching capabilities that help you reduce your page load times and improves your site performance, providing a better experience to your users, reducing your bounce rates, and increasing your conversion rates. 

2. It prevents content duplication.
From an SEO perspective, content duplication should be avoided at all cost because Google’s ranking algorithm is known to penalize websites for duplicate content. Most of the time, content duplication is caused by something we call Scraping Bots. These Bots go through your site, copy your texts and publish them under different domain names, sometimes scrambling them in the process; they’re simply stealing your content, and you probably won’t even know it.

A CDN uses caching algorithms and canonical headers to help you resist duplicate content. These features can help in the improvement of the SEO of a website.

3. It improves your site's trust and authority ratings.
There are a few factors that may damage your site’s trustworthiness; two of them are bad user experience and link spamming. Bad user experience, which can be caused by many things including website crashes during traffic peaks and DDoS attacks, can make your site look bad – weak, undermanaged, and unprofessional.

A CDN has the ability to distribute and balance load among the servers in its network. This feature helps you prevent crashes and server overloads during peak times and traffic spikes, such as product launches, promotional periods, or viral campaigns. It is also helpful in preventing DDoS attacks.

Should you use a CDN to improve your SEO?
Definitely! A CDN offers you major advantages. However, we understand that you may be asking if there are drawbacks of using a CDN. There are indeed a few common issues in a CDN implementation you need to watch out for: difficult configuration and challenging custom setup, incompatibility with your ISPs, and extra costs. Luckily, these issues are fairly simple to solve as long as you maintain communication and have a proper budget allocation. Find out more about how neuCentrIX’s CDN service can help your business at the following link Reasons Why Neucentrix is your go to cdn service provider